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Account-based marketing explained in terms you’ll actually understand 'Instead of ending with a target… thumbnail

Account-based marketing explained in terms you’ll actually understand http://bizf.us/2r3vRV7

‘Instead of ending with a target company that’s a good fit for you to sell to (after you’ve filtered out all the bad leads), with ABM, you start with target companies. You identify the biggest opportunities at the beginning and then proactively go after them.’

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