The developers of social media management tools understand that when you are running a business, be it huge or small, time is money. They design these tools with the features that ensure that you get the most out of the time you spend on social media marketing. After all, you can’t spend hours at end just for tweeting and posting on Facebook or other platforms. It would be counterproductive to do so.
But the thing is, each of these social media management tools serves a different purpose. You need to assess your needs and then look for a tool that fulfills those requirements. For example, if you have multiple social media accounts, you should have a social media dashboard which brings all of your accounts in one place to save you a lot of time in the long run. Just pick a combination of two to three social media management tools to handle your social media needs. For some small businesses, even one tool will suffice.
Below is a list of the top 7 social media management tools that are compatible with the updates of social media platforms in 2017. You can take a look at each one of them to decide which software will best suit your business.
1- Social Metrics Pro:
Almost every other website on the World Wide Web is based on WordPress and this tool is compatible with all of them. Social Metrics Pro is basically a WordPress plugin which can track the level of the engagement you are getting on every social media platform that you are on and give you a very detailed analysis and reports. They help you understand what sort of content trends better than the other and you can change your marketing plan accordingly.
Buffer is one of the best social media management tools in the market because it’s your one stop for scheduling and posting on multiple social media platforms. You can post the same thing on all platforms or you can personalize posts for each one of them. It even comes with extensions which help you in optimizing your photos and videos to adapt to each social media platform’s individual requirements. Plus, the user interface is really simple and easy to get used to. As an icing on the cake, Buffer offers one of the best social media blogs which has the best tips and tricks to follow to get the most out of your social media marketing.
Sendible is a browser-based platform that is one stop for managing all the social media marketing tasks and is especially great for small businesses because they don’t need other tools. You can create, manage and schedule posts for all of the major social media platforms. In addition, it also suggests the best time to post based on the engagement rates on those platforms. It’s also great for managing your customer records with its CRM tool. The best thing about Sendible is its variety of extensions that help you create, manage and publish posts to most popular social media networks and also including WordPress and Blogspot, Canva, Dropbox, and Google Drive.
This list would be incomplete without mentioning AgoraPulse. It’s basically a platform known for its Facebook and Twitter profile management. You can compose and schedule posts while also getting detailed and in-depth analytics, reports and competitor comparisons. Also, if you run a lot of contests and quizzes, AgoraPulse is the tool for you. It has a great variety of apps that help in running contests, quizzes and promotions on Twitter and Facebook. Plus, it has a CRM tool that automatically transfers and manages your customer records by importing your followers’ data from your Facebook and Twitter accounts.
If you are really keen on maintaining the best customer relations, SproutSocial is for you. It’s a browser based platform with many tools for customer relations management. Their main goal is to help businesses keep long term and healthy relationships with their customers. It integrates with Twitter, Facebook, Google+, LinkedIn, ZenDesk, UserVoice, and SalesForce and gets all the customer data from those platforms so that you can manage it all from one place. Create a help desk with a single tweet and a team member assigned to it for the best customer care. It also features a Smart Inbox. You can set up keyword alarms that will get highlighted when included in a text from your followers. As a result, the Smart Inbox will group all those messages with keywords in a single place so that you don’t have to manually look for the important messages.
This is another one of those social media tools that we can’t avoid mentioning. You’ve probably already heard of it. It’s a tool designed to post the same content over multiple platforms. It sounds simple in theory but when you factor in the support for over 25 social media networks including Facebook, Twitter, Instagram, LinkedIn, Pinterest etc. it becomes a force to be reckoned with. The newer version of the tool allows creating campaigns and contests over various platforms. Also, there is a feature called ‘Sentiment’ which tells you the number of positive, negative and neutral comments on your posts. This is a pretty handy feature that can help you determine which type of content is working and which one is not so that you can change your marketing game accordingly.
With most of the social media marketing turned visual, Canva is the best graphics tool in the market for small businesses who don’t have their own graphic designing team on hand. You can create some pretty stunning graphics using this tool. Plus, there is already templates that are pixel perfect to patch the latest photo dimensions standards of different social media platforms. There are tons of free images and graphics but you can also use more advanced ones by paying a tiny bit of money. Major companies like BuzzFeed and other media brands use Canva too because of its simplicity and great results.
On – 09 Jun, 2017 By Sarah J.