Social Media Marketing for Doctors with HIPAA in Mind
How Main Street Hub keeps our medical customers social savvy and HIPAA-compliant
Main Street Hub is the voice of more local businesses than any other company. Currently, we partner with and care for more than 500 medical practices — managing their social media strategy, monitoring their online reputation, and building relationships with new and existing patients.
We know how hard doctors, dentists, and other medical professionals work to keep their patients healthy, safe, and secure. We work just as hard to provide the same security and confidence to those business owners throughout our partnership. We honor our medical customers, their business, and their online community by staying true to the business owner’s unique voice, being authentic to the personality of their practice, and complying to all aspects of The Health Insurance Portability and Accountability Act, or HIPAA.
Would you like Main Street Hub to manage social media and review sites on behalf of your medical practice? Get started today!
Our team of writers, or Community Managers, is trained on the intricacies of HIPAA and know how to create meaningful content within those guidelines.
Learn more about how Main Street Hub creates HIPAA-compliant online content for our medical partners:
Social Media Content
Being active and engaged on social media is a great way to generate positive word-of-mouth and build connections. When posting social media content on behalf of local medical practices, our Community Managers post educational healthcare information, entertaining posts relevant to the industry, and anonymous patient testimonials in order to get the online community engaged in conversations. We also craft timely, personalized responses to comments, mentions, and visitor posts — without identifying patients, divulging medical information, or offering medical advice.
When one of our medical customers receives an online patient review on Facebook, Yelp, or Google+, our proprietary technology brings that to that customer’s dedicated Community Manager so that he or she can publish a public response.
Because these review responses are visible to every potential patient that visits the review site, it’s important to respond and show the excellent customer service and care that they can expect from the practice. However, it’s also crucial to abide by all HIPAA regulations. Our Community Managers are trained to craft personalized responses, using language that is compliant to HIPAA. On top of that, we flag any reviews that are misleading, inflammatory, or contain any medical information that should not be disclosed publicly to avoid any potential conflict for you or your practice.
Our Twitter Outreach product is great for introducing your practice to new potential customers online. Your Community Manager will use our Main Street Hub product to find Twitter users in your local area who are looking for a medical practice like yours.
For example, if someone near your business tweets about feeling under the weather, it is natural to reach out, offer a well-wish, and get your practice on their radar. In these online conversations, it is crucial to avoid the appearance of giving medical advice or asking for medical history. Our Community Managers are trained to create engaging conversations that result in getting your business information in front of potential patients. That way, the next time that Twitter user needs a doctor like you, they have your contact information and know that you are a responsive, attentive, and welcoming medical professional.
By partnering with Main Street Hub, you ensure that your patients will be taken care of online, just as they are when they’re in your office.
On – 09 Mar, 2017 By Main Street Hub