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Google Map Marketing is The Wizard That Can Do Magic For Businesses With A Local Address!

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Do you remember filling the maps when you were in school? Maps gave you a fair idea about the cities in your county and their positioning. You have learned that Kashmir is in the North of the country and Kanya-Kumari in the extreme South. Same is the job of Google Maps, it tells a consumer about your location as to where exactly you are. Google mapping has become one of the most effectual tools for businesses to achieve their goals. And Google Map Marketing is a cost effective tool that leads your customers to your address and doesn’t even charge much for the ride it gives to the consumers.

The first question that we will be addressing is ‘what is Google Map Marketing’:

The term sounds like a complicated function, but, it isn’t really as intricate as it sounds. It is about making the best use of the facility called Google Maps. It simply implies the alignment of your website on Google Maps, which you do by listing your site on Google. Once the listing is done, anyone looking for local results can find your address when they use the right keywords on Google.

How it works:

Go on to Google My Business which is a free tool through which you can manage the presence for your business in the virtual world.

Your ranking on Google depends on 3 factors – prominence, distance and relevance. A blend of these 3 factors decides your placement and ranking on Google Maps. The optimization you do on Google My Business helps Google to determine the relevance & prominence of your business while fetching search results.

Steps to follow while listing on Google:

Google Map Marketing

Data Entering:

Entering the right information while listing your business on Google holds key importance. Go to Google My Business profile and fill in the right address and other key details so that Google has the right address for you to show it to those who search for your services.

Working hours:

Another factor that you need to be mindful of is that you put in the right working hours while listing. So that the consumers looking for your working hours get a fairly good idea of when you will be available at your business address and do not get disappointed seeing the closed board when they arrive on your doorsteps.

Verifying the address is highly crucial:

Google will either send a letter on your postcode or will send an email or message to verify your address. To get an email or phone call, you need to clear special criteria but in case you don’t, make sure you reply to the verification letter that Google sends you.

The benefits of Google Map marketing:

Best tool to attract local customers:

We all are aware of the supremacy that smart-phones reign over any other device.  About 80% of web search is made on mobile devices while searching for products, comparing prices or to locate a particular store. Listing your business on Google Maps will take you straight to those 80% consumers, who are forever swiping fingers on the screens of their smart-phones. Bottom line is that you need conversion and Google Map Marketing helps in taking you to leads that are ready to be converted.

Brand Amplification:

About 43% of search on the web is made to look for local results. Once you get into Google Map Marketing, you reach right on the screens of 80% consumers and about 43% of them are usually there to look for local results. The kind of visibility this activity gives to your business is unmatched and envious.

Google Map Marketing Amplifies Trust:

Google is the leading search engine in the most parts of the world. As soon as you are listed on Google, people can find all the details about you easily.  When they can find all the information about you without much fuss, they start trusting your name more which always brings better results for you.

Cost-Effective Strategy:

The unique factor about this strategy is that it promotes your service to those who are looking for specific results in a specific location. Your listing on Google makes you distinctly visible to those who are looking for the kind of services you provide in a particular area. It doesn’t cost havoc to list on Google Maps but the results it brings can cause havoc for your rival contemporaries.

Be Mindful of:

Managing reviews:

As many as 89% of consumers read online reviews before making buying decisions. Google counts the reviews you get on your site while assessing the relevance of your website. Embrace good and bad reviews and respond to as many as possible; as it will increase the possibility of you ranking higher on Google.

Quality Backlinks can do the trick:

The best way of getting prominence for your work is to get backlinks as they give a push to your reputation and positioning in your niche. However, it is critical to get the high-quality links, citing low-quality backlinks can take away the impact that you could have made otherwise. Getting the right backlinks, embracing reviews and getting the SEO right can help you rank high on Google which ultimately helps your business.

Google Map Marketing is a cost-effective and an extremely impactful tool that can help your business gain the right traffic which you can eventually convert with right efforts.

Connect Worldwide (CW) is a full service creative digital marketing agency and is a part of Videocon Group.

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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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On – 08 Aug, 2017 By Connect Worldwide

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