After technology, marketing is the most dynamic business function. It is constantly evolving, and what is true today may not necessarily be true tomorrow. That being said, clarity in your brand and marketing end-goals is necessary. Execution and tools will evolve, but the basics of brand and reputation have remained consistent. More likability and transparency, less fine print, and an openness to fresh tools, ideas, models, and perspectives – that’s where marketing is headed, as it always has been.
On – 04 Oct, 2017 By Tamanna Mishra