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Keeping this one key point in mind will help you create an inspired About page that is not only interesting but also highly effective at communicating your value and winning over new business.

As we’ve said, people who read your About page are primed to learn more about your business.

Don’t squander the moment by talking about yourself.

This is the secret:

For example, that’s really swell that you earned three master’s degrees while working two full-time jobs, raising a family and maintaining a farm. Alas, readers don’t care all that much about how amazing you are.

Readers DO care how your dogged determination and focused commitment can help them succeed in their world.

Did you join a leading group or do you attend the industry’s most important events? Listing this type of information on your About page makes readers yawn.

What you really mean to say is that you’ve got your pulse on the industry’s latest trends. You stay up to date in your industry so you can help your clients stay relevant.

Whether you’re including a video describing your internal processes or a timeline of your company’s history, always ask yourself: Who is reading this and what about this information helps me help them?

Or, simply ask, “How does this help the reader?”


On – 20 May, 2017 By Leah Presser

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