5 Key Components Every Small Business Website Should Have
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At times, when digital is a lifeline, it’s must have an online presence. To expose your business to the outer world and gain more buyers, you need to launch your website without any further delay.Physical brick and mortar stores have their own limitations. They can cater to the customers within a certain periphery without offering them many choices to choose from. Here is where online websites can do wonders. They can expand your business reach quickly and can serve them even if they are out of your physical reach.
A website can make it possible to sell a Chinese made smartphone adapter to a buyer in India. This broadly signifies the importance of a website. To get more out of a website, you should ensure that it has the following elements for sure:
A Solid Home Page:
A website’s home page gives users a basic idea about your business. Quite often a home page happens to be the page where a visitor lands first. Keep your home page impressive and informative so that it can effectively communicate end users about your brand and its specialization. It should be designed to answer following questions to visitors as soon they land over it:
- What you offer
- Audience you serve
- Your professional capabilities
- Your clients
- Why you are different
There are no established standards to describe how a home page should look like. However, it should at least have your company logo, tagline, navigation menu and a brief description of your business. This is completely your choice to decide the level of creativity in the home page.
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Clutter Free and Simple Navigation:
When a visitor first lands at your website, he has a purpose to solve or a transaction to complete. He penetrates through the navigation to find the right place to land. Unfortunately, when your navigation structure throws him into an endless maze of categories, sub-categories and useless link schemes, he leaves your website for better options. Your customers have less time to consume on reading your success stories and watching photos of your last farewell. Rather, they seem more interested in grabbing the right information they came for.
Your website navigation must be easy for customers to locate and find information they want. Experts say that poor navigation is the primary reason customers abandon a website they’ve visited.
Include Search Feature:
Don’t forget to put a search box on your home page alongside the navigation. This helps customers to find information they can’t locate easily using the navigation menu. Ensure that search box is easily visible, so when customers type, content into the search box, they’ll be presented with relevant information they seek. This feature goes hand, if a website has blog posts that run through several hundred pages. Another benefit of including a search feature on your website is that readers are not forced to handle their search manually.
Most budding businesses fail to sustain just because they don’t realize the importance of customer connect. There are occasions when your customers want to talk to you personally. They need their queries to be resolved as soon they appear. If you haven’t added your contact numbers, email and physical address on your website, you can lose big time. Social Media Today reported that around 93 percent of those marketers who don’t publish their contact address are prone to miss their revenue expectations.
While making a transaction, a customer may have a series of questions to be answered. These questions may be in regards to your product or service. Give them a comprehensive FAQ page with all the possible questions mentioned with their most relevant answers. In this way you can make it easier for customers to find the detailed information they need.
These are a few critical elements that help you make a positive impression on your audience. When you set to start your business online, don’t forget to incorporate these five important website elements into your site to build an effective online presence.
On – 13 Apr, 2017 By Tarun Gupta